2 November 2018

Grocers look to e-commerce for a holiday sales boost

News

The calendar just turned to November and already shoppers are thinking about the holiday season. Retailers, on the other hand, have been planning for months, and they're increasingly looking to e-commerce as a way to not only fill holiday orders, but to acquire customers in the process.

By visiting Sprouts and New Seasons' unique holiday portals, customers can order main course meats, fully cooked meals with sides and catering trays that are customized to their holiday preferences. Sprouts’ mains menu features fresh organic and natural turkey, spiral sliced hams and USDA Choice rib roasts as well as complete prepared meals starting at $29.99 that feed six to eight people with a main course, seasonal side and dinner rolls.  New Seasons offers a full turkey dinner for 8 to 10 people for $160.

More than just getting a jump start on holiday sales, these and other retailers want to build a relationship with shoppers by positioning themselves as a one-stop shop. By pushing consumers to their holiday portal, shoppers will be more likely to pick up décor and gifts along with their pumpkin pie and stuffing. 

Other retailers have a similar philosophy around the holidays, focusing on improving the online experience. Walmart redesigned its website to make shopping and returns easier. Target took aim at Walmart and Amazon by offering free two-day shipping with no minimum purchase starting today through Dec. 22.

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