It looks like Amazon took the bulk of Prime Day’s revenue windfall, and the e-commerce giant added to its membership base.

Ten percent of those shopping at the retail giant during the sale joined Amazon Prime since the onset of the pandemic, with 2% of those joining for Prime Day this year in order to partake of the sale, which is limited to members, Numerator found.

But the early summer event had consumers shopping at other retailers of all sizes as well.


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