• Amazon grabbed plenty of headlines in 2017, not least for its acquisition of grocer Whole Foods, and all the while it racked up big sales: the e-commerce giant last year was responsible for an estimated 44% of all U.S. e-commerce sales and 4% of total U.S. retail sales, or some $200B, according to marketplace analytics firm One Click Retail.

  • Amazon set a sales record on Prime Day, July 11th, and then broke it on Cyber Monday this year, according to the report. As the company reported earlier this year, Amazon signed up over 4 million new Prime members in just one week over the holidays. Its devices also dominated over the holidays: its smaller, cheaper Echo Dot was the single bestselling item on Amazon, with millions sold, what One Click Retail calls “just one small example of how gadgets captured the public’s imagination across nearly all product groups.”

  • The fastest-growing sales on Amazon.com last year, according to the report, were luxury beauty, (up 47% year over year to an estimated $400 million), pantry items (up 38% to $500 million), grocery (up 33% to $1.5 billion) and furniture (also up 33% to $1.5 billion). That’s on top of Amazon’s already strong categories, dominated by consumer electronics (up 4% year over year to an estimated $8.5 billion), home and kitchen products (up 20% to $5.5 billion), books and media (up 4% to $5 billion), and sports and outdoors products (up 11% to $4 billion).

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