Executives running some of the world’s biggest retailers, manufacturers and consumer-products makers say they are seeing signs that people are becoming less willing to absorb price increases.

Marlboro maker Altria Inc. said cigarette smokers are trading down to discount brands as higher gasoline prices shrink their disposable income. Sleep Number Corp. and Tempur Sealy International Inc. caution demand is falling for mattresses and some big-ticket items. 1-800-Flowers.com Inc. said it believes consumers are spending less on bouquets, partly because they are worried about rising inflation.


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