Beyond Meat said a new version of its meat-free chicken tenders will debut Thursday in nearly 400 restaurants across the U.S.
The tenders will be the first Beyond chicken substitute available across the country in more than two years. In early 2019, the company discontinued its original chicken alternative, frozen chicken strips, to focus on its Beyond Burger.
“The demand for our beef products really started to pick up to the point where we really had to allocate all of production capacity to it,” CEO Ethan Brown said in an interview. “So we decided to discontinue, which was also motivated by the fact that we wanted to make it better.”