Beyond Meat will launch the latest version of its meat-free burger patties in grocery stores next week.
Since introducing the first iteration of the Beyond Burger in 2016, the patties are now carried in more than 28,000 retail locations across the United States. Pre-pandemic, restaurants and cafeterias accounted for about half of Beyond’s total sales, but the crisis has shifted that balance sharply in favor of grocery and convenience stores. Retail sales rose 76% to $62.1 million during the company’s fourth quarter.
Consumers will be able to buy the Beyond Burger 3.0 in grocery stores starting Monday. By June, the product will hit restaurants.