Scott de Bruin’s Wagyu cattle ranch and China might be 4,500 miles apart, but the Australian beef producer has seldom been better connected to his biggest market.
Orders for de Bruin’s luxuriously fatty steaks from Chinese customers, which include the Nest in Shanghai’s historic Puxi district and Beijing’s Park Hyatt, jumped 50% in May from the year before, he said. Sales have been buoyed by the outbreak of African swine fever in the world’s biggest hog-growing country that started last year. It’s pushed up pork prices and boosted demand for alternative meats.
“It’s our fastest growing market, without a doubt,” said de Bruin, whose 3,050-hectare (7,500-acre) Mayura station at Millicent in South Australia, raises some 8,500 full-blood Wagyu cattle.