As fast-food giants like McDonald’s and Burger King embrace menu items made with plant-based meat alternatives, Chipotle CEO Brian Niccol remains skeptical.

In a new interview with Barron’s, Niccol said he sees the plant-based foods movement as a “real trend,” but questions whether certain products have staying power.

“I’m not sure plant-based foods that look and taste like meat are a long-term trend,” Niccol told Barron’s. He thinks consumers will shift to more plant alternatives in their diets, but that they won’t necessarily be 100% committed to to vegetarianism or veganism.


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