The breakfast daypart has taken a hit during the pandemic as many commuters stopped commuting and ate their morning meals at home, but the low-cost, highly satisfying foods associated with breakfast have migrated to other times of day as work patterns shift and solo diners don’t have to worry about what others think of their choices.

That was one of the many lessons learned in a two-part “Idea Exchange” with corporate chefs and marketers called “The Rebirth of Breakfast,” hosted by Nation’s Restaurant News and sponsored by Johnsonville Foodservice.

The fruit-plate-and-oatmeal crowd has always been the minority when it comes to breakfast, but the stresses of the past year — and the absence of prying eyes — have really encouraged people to go for the pancakes and sausage, according to the Idea Exchange’s panelists.


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