Cyber Monday was set to become the biggest online shopping day ever for the United States, garnering up to $11.4 billion as the coronavirus pandemic prompts consumers to stay at home and turn to the internet for their holiday shopping needs.

The robust performance comes despite nearly two months of offers since Inc held its Prime Day sales event in October, with retailers seeking to recoup business lost during this year’s COVID-19-driven closures of malls and stores.

Estimates from Adobe Analytics showed this year’s conclusion to Thanksgiving weekend promotions would come in between $10.8 billion and $11.4 billion.


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