Dairy Crest reported a 19% rise in profit before tax to  £19.1M in its half-year trading update, boosted by re-branding of its Cathedral City cheese brand and volume growth in Clover, Country Life and Frylight.

The dairy firm’s financial perofrmance during six months ended September 30 was hailed as “an important milestone” by analysts, as the company recorded revenues of  £190M – 7% down on the same period last year, held back by a deflationary market.

Dairy Crest’s chief executive MArk Allen said he was pleased, despite the decrease in revenue, and said the firm’s full year expectations remain unchanged.

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