The Food Standards Agency (FSA) head of field operations Simon Tunnicliffe said there had been an increase in diversifications as the industry and the FSA adapted to the pandemic.

“Consumer habits have changed. There have been increases in diversifications, selling raw drinking milk, pasteurising their own on-farm and selling ice cream and cheese,” he told a Royal Association of British Dairy Farmers business and policy conference.

The FSA had introduced new controls on raw drinking milk in April 2020 and had achieved implementation with 90 per cent of producers as it looked to ‘improve consumer health while promoting public choice’.

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