Fonterra is introducing a new global food quality seal – Trusted Goodness™ – for its products as part of its business strategy to add value to milk and maximise returns for its farmers.

Fonterra’s Chief Operating Officer, Global Consumer and Foodservice Jacqueline Chow, said that market research commissioned by Fonterra shows global consumers are prepared to pay a premium for high quality, safe and healthy food from trusted sources. 
 
“Consumers want to know more about where their food comes from and that it is produced by businesses using sustainable and ethical practices. Consumers are actively seeking out products they can trust to feed their families and that come with these benefits.

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