Fonterra’s NZMP dairy ingredients business has made a splash at China’s largest food ingredients trade show in Shanghai, launching three dairy ingredients and bringing New Zealand’s dairy story to life for customers through a 360° immersive virtual reality experience.
One of the world’s foremost food ingredients events, the three-day Food Ingredients China 2017 event attracted more than 100,000 customers from all over the world.
Fonterra announced the launch of NZMP Gold Whole Milk Powder for UHT, NZMP Tasty Cheese Powder and NZMP Butter Concentrate products at the event.
Fonterra President NZMP Greater China, South and East Asia Teh-Han Chow said, “We have developed these NZMP ingredients in response to strong customer demand for innovative, high quality dairy nutrition solutions. China is an important market and it was great to launch the ingredients at Food Ingredients China, with many of our key Chinese customers in attendance.”