Fonterra has signed a deal with Dutch company Connecterra to provide dairy farmers with insights using artificial intelligence.

The agreement will give farmers access to Connecterra’s intelligent dairy assistant platform (Ida), which collects behavioural data from cows using collar-mounted sensors and combines it with data from internet-connected systems and equipment on-farm.

Ida then uses artificial intelligence to translate the data into real-time, easy-to-understand insights in the app. The feedback was processed using machine learning, allowing Ida to become smarter and more personalised for each farm over time, Conecterra chief executive Yasir Khokhar​ said.


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