New Zealand’s Fonterra, the world’s biggest dairy exporter, is planning to triple its consumer brand Anchor’s sales in China, including ultra-high temperature and pasteurized milk, to further consolidate its market position, a top company official said.

Fonterra’s core consumer brand Anchor already sells 100 million liters equivalent of liquid milk products every year in China, including ambient yogurt, dairy foods and adult milk powder.

According to Christina Zhu, president of Fonterra China, the company’s main focus will be to strengthen the long-term, standardized, large-scale and value-added businesses in the country.

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