The pandemic has been hard on restaurants, as physical distancing requirements have led to many of them to shut their doors and do their best to stay alive however they can.
Yet COVID-19 lockdowns have also presented an opportunity for some. Pizza consumption has surged during the pandemic. And rather than bringing the family down to the local pizza place, Canadians have moved in droves toward making the frozen variety the pie of choice.
According to market research firm Nielsen, frozen pizza sales rose 20 per cent in the year up to the middle of March to reach $650 million across the country. Sales of pre-made crusts and do-it-yourself dough are up even more.