Godiva is closing its U.S. cafes as part of a massive closure of its North American retail outlets, the company said late last week.
The company will either close or sell all 128 locations by the end of March, including all of the company’s U.S. locations. The closure will include seven locations that featured a full café menu less than two years after the first location was opened.
“Our brick-and-mortar locations in North America have had a clear purpose since we first opened our doors in this market, to provide an in-person experience for consumers to enjoy the world’s most exquisite chocolates,” CEO Nurtac Afridi said in a statement. “We have always been focused on what consumers need and how they want to experience our brand, which is why we have made this decision.”