Before Feb. 2020, Little Caesars — the third-largest pizza chain in the United States — only offered pickup for customers. But with the introduction of delivery (along with a DoorDash partnership) and the brand’s new mobile app right before the pandemic began, Little Caesars has accelerated its new growth strategy.
Most recently, the Detroit-based pizza chain has set its sights on infiltrating the St. Louis market, with a goal of eventually opening 35 new stores (10 of which will open before 2024) in the area. Other areas of opportunity include New York, Charlotte, Tampa, New Orleans and the entire Pacific Northwest Region.
“We were different than the other large pizza chains because we didn’t have delivery,” Jeremy Vitaro, who was named Little Caesars chief development officer in April, said. “We thought we were convenient for customers, but technology has really enabled us to become a lot more convenient. And through our app, we’re able to connect with customers more effectively.”