Impossible Foods on Tuesday launched its meatless chicken nuggets in restaurants and announced plans to bring the new offering to supermarkets by the end of the month.

In the last decade, chicken has overtaken beef as Americans’ top meat choice, making it a target for the companies like Impossible that are looking to replace or reduce consumption of animal meat. The Impossible Chicken Nuggets help the company catch up to rival Beyond Meat, which launched chicken tenders in U.S. restaurants this July, more than two years after discontinuing its original chicken alternative.

Impossible’s meatless nuggets use soy as the protein source. However, unlike its meat-free burgers and sausage, the nuggets do not contain heme, which is produced from genetically modified yeast.


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