KFC sees the potential to triple in size in the coming years, especially in overseas markets, the Yum Brands fried chicken chain revealed in a Yum Global Investor Day Tuesday. This growth trajectory could yield more than the projected 4% annual unit growth for Yum.
According to Yum investor day, 90% of the company’s growth in the last five years has been from overseas markets, with 70% of growth coming from outside of the US and China. Much of the unit growth has also been in emerging markets like India.
To give an idea of the scale of KFC’s growth over the past year and potential moving forward, the quick-service chain plans to almost triple in size from 25,292 to 75,000, with a new store opening every five hours in 2021. Over the last two quarters alone, the company has opened 700 units. The strength of this growth projection is aided by “attractive unit-level returns for franchisees, a flexible real estate strategy” and opportunities in emerging markets globally, including Africa, Russia, the Middle East, and India, according to analysis from Baird Equity Research.