KFC is starting off 2021 by entering the chicken sandwich wars.

The latest menu addition from the Yum Brands chain will replace the Crispy Colonel sandwich in an effort to gain an edge over its rivals.

The contest kicked off more than a year ago with the launch of Popeyes’ version of the classic item, which has crispy chicken on a buttery brioche bun with either mayo or spicy Cajun sauce. Since its debut, the sandwich has helped spur double-digit same-store sales growth for the Restaurant Brands International chain every quarter.


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