26 November 2019

Beyond Meat vs Zhenmeat: The Battle for China’s Meatless Market

News

U.S. plant-based “meat” makers targeting China like Impossible Foods and Beyond Meat will need to battle homegrown rivals which are developing local favorites such as dumplings and mooncakes to nab a share of the lucrative market.

China’s meat substitute industry has seen a surge in interest in recent months, with startups, traditional food businesses and investors betting trend-loving Chinese consumers will take to plant-based protein like their U.S. counterparts.

A devastating pig disease and bruising Sino-U.S. trade war that have combined to push up meat prices are also playing a role.

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