Chipotle CEO: ‘Plant-Based Foods that Look and Taste Like Meat’ Won’t Be a Long-Term Trend
As fast-food giants like McDonald’s and Burger King embrace menu items made with plant-based meat alternatives, Chipotle CEO Brian Niccol remains skeptical.
In a new interview with Barron’s, Niccol said he sees the plant-based foods movement as a “real trend,” but questions whether certain products have staying power.
“I’m not sure plant-based foods that look and taste like meat are a long-term trend,” Niccol told Barron’s. He thinks consumers will shift to more plant alternatives in their diets, but that they won’t necessarily be 100% committed to to vegetarianism or veganism.