McDonald’s is taking a clear aim at Chick-fil-A in the 2021 chicken sandwich wars, according to an internal memo viewed by Business Insider.

The fast-food giant will launch three chicken sandwiches, made with a new “thicker and juicier” chicken fillet, on February 24, McDonald’s confirmed to Business Insider. Advertising for the new and improved chicken sandwiches will roll out in early March.

The new Crispy Chicken Sandwich will feature chicken and crinkle-cut pickles, served on a buttered potato bun.


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