Ice cream giant Unilever has admitted to using powdered milk in Magnum ice creams in China while using real milk in products sent to other markets such as Europe, after a month of intense online speculation.

Xinhua reported sales of Magnums in China have been surging by more than 20 per cent annually for the past few years making the country the ice cream’s biggest market in the world.

Unilever has been under fire for the last month after internet users revealed the company’s lower standards for Chinese consumers of Magnums, one of the most popular ice creams in China.

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