McDonald’s is adding baked goods to its permanent menu for the first time in more than eight years as the fast-food giant tries to revive its breakfast sales.
Starting Oct. 28, customers will be able to buy an apple fritter, blueberry muffin or cinnamon roll at participating locations in the United States. The McCafe Bakery items will be available all day.
Throughout the coronavirus pandemic, McDonald’s breakfast sales have been under pressure as many consumers work from home, disrupting their usual commutes and breakfast habits. The NPD Group found that morning meal transactions at major restaurant chains fell 18% in the week ended June 7 compared with the same time a year ago. Lost breakfast sales accounted for more than half of McDonald’s U.S. same-store sales declines in May.