The fast-food giant has successful rewards programs in other countries, like France, but this is the closest it’s come to bringing one to its home market. In November, the company began testing in Arizona and Nevada. It added restaurants in New England to the test several weeks ago. As of Wednesday, roughly 900 locations out McDonald’s 14,000 U.S. restaurants are part of the test.
Starbucks and Chipotle Mexican Grill are among the restaurant chains that have used rewards programs to grow their base of loyal customers and encourage more frequent visits. Customer data from those programs can also help the company personalize promotions for members and push consumers to stop by restaurants at less busy hours.