SHANGHAI—Relations between the U.S. and China are at their lowest point in decades, and the Covid-19 pandemic has rattled consumers the world over. U.S. companies and brands are doubling down on China anyway.

To understand why, look no further than the hundreds lined up around the block in central Shanghai, many of them defying coronavirus social-distancing advice, to get their hands on chicken sandwiches from Popeyes Louisiana Kitchen.

Popeyes, the latest U.S. brand to plant its flag in China, opened on Friday, the first of 1,500 planned locations in China.


Back to Latest