A2 Milk has long enjoyed first-mover status with its alternative infant formula but will soon have to contend with more competition when international food group Nestlé rolls out an a1-beta free product on its home turf over the next two months.

Nestle launched an A2 beta protein infant formula in China, marketed as “Illuma two Stage 3”, in February this year.

Tarun Malkani, category business head for Nestle, told the Herald that the product had met expectations in China and that Nestle was now looking at distributing it more widely there.

Speaking in a phone interview from the company’s headquarters in Switzerland, Malkani said Nestle will launch an A2 beta protein formula “NAN A2” in Australia this month and “S-26 Atwo” in New Zealand in November, adding the company was also open to launching an A2 beta protein formula in other geographies.

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