Today is World Milk Day, and although dairy still has much to overcome, it also has reason to celebrate.

Retail-sales as reported by Chicago-based market research firm IRI over the past three months show that consumers have reacted to the coronavirus crisis first by stocking up on dairy, then by continuing to buy milk and other products at disproportionately high levels, the Arlington, Va.-based National Milk Producers Federation (NMPF) said.

From March 8 to March 22, as stay-at-home orders and business closures proliferated nationwide, dairy products flew from store shelves. Milk sales were 43% higher than during the same period a year earlier. Yogurt rose 31%. Ice cream sales rose 40%, while cheese sales saw a 76% gain. Butter sales more than doubled during the same period, NMPF said.

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