Pizza Hut announced Tuesday that the Yum Brands company has launched the Hut Lane: a dedicated digital pickup window at 1,500+ locations around the country, with more on the way. The feature allows customers to place orders through the Pizza Hut website, app, or over the phone and drive up through the dedicated pickup lane to grab their order at the window.
The new technology is an add-on to other convenience and safety technology features Pizza Hut has added since the pandemic began, including curbside pickup, which was first introduced in April 2020.
“We are giving our customers a variety of options to optimize their pizza-eating experience as we build on our business momentum,” Nicolas Burquier, chief customer and operations officer at Pizza Hut said. “Not only do we offer industry-leading, innovative menu items that are only available at Pizza Hut, but we also offer several digital-first pick-up options for our customers, and the Hut Lane is a great example of that.”