“Dairy’s Direction, a 20/20 Perspective” conference,
brought to you by HighGround Dairy, Gira & 
The McCully Group, Summer 2020

Save the Date: June 24-25, 2020 – Chicago



HighGround Dairy, Gira, and The McCully Group have partnered together to co-host their first annual Global Dairy Outlook Conference entitled, “Dairy’s Direction, a 20/20 Perspective,” to be held on June 24-25, 2020 in Chicago.

The conference aims to bring global dairy market participants together to discuss and debate a wide range of topics, including broader macroeconomic factors impacting supply and demand conditions and prices, such as trade policy, the global economy and weather. In addition to providing the industry with a head start on 2021 budget planning with price forecasts and trends, the conference will also touch on markets that impact dairy including beef, cattle, grains, currencies, oil, and energies. 

Other topics on the agenda include exchange/OTC derivatives and trends in price risk management, including technical analysis and how that can factor into a company’s hedging decision matrix. Also, the conference will offer up perspectives on the financial outlook for major dairy and food companies, looking at financials, margin trends, and company activity and strategy.  Finally, the conference aims to explore long-term dairy demand trends, including packaging, sustainability, and the potential impact non-dairy beverages and plant-based protein products will have on the dairy industry.

The HighGround Dairy team is thrilled to be the hometown host of the trio’s inaugural event. Eric Meyer, HighGround Dairy’s founder commented, “I feel strongly that the industry is in need of an event where long-term price impacting trends are discussed, debated, and challenged. There are few better places to host a conference than Chicago in the summer and the timing was carefully selected to precede 2021 budget conversations. Partnering with Mike and Christophe is a real honor, and we are excited to share an excellent agenda with the industry, making this a ‘must attend’ event each summer.”

Mike McCully, President of The McCully Group noted, “Given its rich history in agriculture and food, Chicago is a great location for this conference. Food, policy and economics are intertwined at the local, national and global levels, creating market disruption across the food value chain. I look forward to working with HighGround and Gira to offer thought-provoking sessions and valuable networking opportunities.”

Christophe Lafougere, Managing Director of Gira remarked, “Fast-changing dairy markets both in the USA and abroad, trade dairy issues and new consumer demands are only part of the many challenges that dairy companies should include in their strategy. Thanks to the complementary skills of our three companies, conference attendees will gain insights and outlook on the main dairy issues. This valuable conference combining dairy trends, debates and networking is the perfect place for refining your dairy strategy. See you in Chicago!”

If you have interest in pre-registering for the 2020 Global Dairy Outlook Conference or want to be kept informed with further event details, please complete the form by visiting this website: www.highgrounddairy.com/conference

For additional information or further media inquiries, please contact Eric Meyer or Alyssa Badger at +1 312 604 3080 or email info@highgrounddairy.com.


About HighGround Dairy

HighGround Dairy launched in 2012 by industry veteran, Eric Meyer. Affiliated with HighGround Trading LLC, HighGround Dairy services all those interested in trading dairy futures and options markets on the CME, NZX and EEX exchanges. Through the brokerage division and its related consulting company, HighGround Advisory Group, it specializes in dairy hedging, risk management and market analysis services for farmers & cooperatives, processors, manufacturers, distributors, traders and end-users.

HighGround Dairy is a division of HighGround Trading LLC (“HGT”). HGT is a registered Introducing Broker (IB) with the CFTC and Member of the National Futures Association. Futures trading are not suitable for all investors and involves the risk of loss.

HighGround Dairy

Office:  +1 312-604-3080                      Mobile:  +1 312-953-3078 
info@highgrounddairy.com                  www.highgrounddairy.com


About The McCully Group

The McCully Group is a strategic consulting firm that provides supply chain solutions to dairy and food companies.  The McCully Group has worked with many of the top dairy companies in North America as well as major multi-national food companies. Client projects include business analysis, procurement strategy, and commodity risk management.

The McCully Group LLC

Office:  +1 312-646-0361                      Mobile:  +1 773-368-9561
mike@themccullygroup.com                 www.themccullygroup.com


About Gira

Gira is established as a specialist in the food sector, providing strategic market consultancy and forecasting at every level of the food supply chain, from before the farm to consumption. Gira’s team of highly experienced managers, extensive network of international consultants and researchers, carry out published research and strategic market/management consultancy for the world’s leading companies in dairy, meat & livestock, bakery and foodservice sectors.


Christophe Lafougère, CEO and Dairy Director, has been leading all of Gira’s consulting and research activities in the dairy sector for over 25 years. Well-known throughout the industry and a regular speaker at major international dairy events, Christophe brings you the experience and expertise you need to get to know the industry drivers, detect and relativize the key trends and know how the main actors in the sector are going to react. Our Gira Dairy Club, led by Christophe and going into its 10th year, is established as the unique, qualitative and quantitative forecasting base for the global dairy industry, and covers all the issues influencing dairy commodities & milk production.

Gira – A Girag & Associates Company

Office:  +33 450 40 24 00                      Mobile: +33 6 08 47 58 47
c.lafougere@girafood.com                    www.girafood.com




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