A funny thing happened to MOD Pizza last month as its dine-in sales increased. “We’ve been holding onto a lot of our digital sales,” CEO and Co-founder Scott Svenson said. “We never want to repeat 2020. But there are a lot of good things we’re going to take out of 2020, like digital and off-premises.”
Restaurant chains have noticed that, at least so far, the to-go business they generated during the pandemic hasn’t disappeared as consumers returned to in-restaurant dining. In some cases, it has actually increased in recent weeks.
While most operators believe that to be a temporary phenomenon—a lot of people remain reluctant to eat inside restaurants and capacities remain limited in much of the country—it gives them confidence that the takeout business they developed over the past year was not a one-shot deal.