Several studies over recent years has shown a growing consumer base looking to curb their sugar consumption. According to FONA International’s report, people are using a variety of methods to avoid it. Roughly two-thirds opt for water instead of caloric beverages, while 37% are eliminating certain foods. Another third are no longer adding table sugar to their food and drinks. Thirty percent rely on the Nutrition Facts Panel to choose foods and beverages with less sugar.
While groups like the American Medical Association have previously called on the FDA to add front-of-pack warning labels to foods that contain a high level of sugar, it has not yet been required. In 2018, the agency, however, provided guidelines for the Nutrition Facts label to call out the amount of added sugar in a product.
Food manufacturers have responded by launching a variety of low- and no-sugar foods in response. There has been a 54% increase in products with a sugar reduction claim since 2017, according to the FONA International study. The move is likely a winning tactic to caching sugar-conscious consumers’ attention. About three-quarters of consumers listed no-sugar-added claims as important when shopping for products.