Starbucks is getting serious about plants.
The Seattle-based coffee giant, which has added a growing menu of plant-based options in the past several months, is taking its strategy a step further, with a plant-based location.
To be specific, the company has a location in Seattle with a menu that is 100% plant-based, executives said last week. “We use that as sort of a test area when we innovate, create things here in our support center,” CEO Kevin Johnson said. “The No. 1 trend that I would highlight here is just the consumer shift and consumer preferences around plant-based.”