Starbucks Corp., facing a unionization push and combating a historic labor crunch, on Wednesday said it is increasing pay for its U.S. employees to an average of $17 an hour next summer.

The company, which had previously promised to get all of its hourly workers at company stores to $15, said its baristas would be paid at a range of $15 to $23 an hour.

The Seattle-based coffee giant also said it plans to improve training and recruiting and is testing new designs and equipment, including a new cold beverage station, to reduce complexity inside the chain’s cafes.


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