ove over Doritos Locos Tacos, there’s a new Taco Bell menu darling.

The innovative fast food Mexican chain owned by Yum Brands said Tuesday that its newest limited-time menu item, Nacho Fries, has become the most successful product launch in the restaurant’s history.

Since its debut in January, fast food eaters have bought more than 53 million orders of Nacho Fries and the item has appeared in more than a third of all Taco Bell orders.

Because of this, Taco Bell said that it would be extending its Nacho Fries promotion into early April to capitalize on the craze.

As consumers enjoy more and more dining options, restaurants remain focused on value, convenience and quality to stay competitive. For Taco Bell, limited-time offers and value promotions have been a steady part of the playbook.

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