In late July, McDonald’s CEO Chris Kempczinski seemed confident that all his chain’s dining rooms would soon be open, saying that “barring resurgences” all of them would be back in use by Labor Day.
That resurgence has happened, likely putting a crimp on the effort. The company reminded franchisees in a call last week that they should consider re-closing dining rooms based on criteria established last year at the outset of the pandemic.
“As much as we want to be done with COVID, we must accept that COVID isn’t done with us,” McDonald’s USA President Joe Erlinger told operators, according to notes of the meeting reviewed by Restaurant Business. “The delta variant is biting deeply into the country’s progress.”