The organic food industry is a booming business, with sales surging last year by 12.4% to $61.9 billion. However, most people don’t know what “organic” really means.

In 2014, brand consultancy BFG surveyed 300 shoppers. Of those shoppers, 70% purchased organic food, but only 20% of respondents could define organic.

According to the USDA, “organic is a labeling term that indicates that the food or other agricultural product has been produced through approved methods.” In other words, “organic” by itself isn’t necessarily a health claim. It just means the food was produced using organic methods. These methods include a list of federal standards addressing things like soil fertility, pest and weed control and animal raising practices.

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