19 January 2017

Fonterra’s Research and Development Centre alongside its global ingredients business, NZMP, has developed a new white butter product to meet growing demand from manufacturers in the Middle East market. Although Fonterra’s butter is renowned amongst Middle East consumers for its famous golden appearance thanks to grass fed cows, a niche segment of manufacturers prefer white butter as a processing ingredient for their food products.

These Middle Eastern food manufacturers have traditionally sourced butter from grain fed cows which produce dairy products with a pale colour.

Fonterra’s Dairy Foods Category Director of NZMP, Casey Thomas, said Fonterra seized an opportunity to respond to customer needs by developing a high quality white butter ingredient through an innovative manufacturing process where they are now able to reduce the golden appearance of the butter without impacting its quality.

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