U.S. online spending during the holiday shopping season is expected to rise 33% this year to $189 billion, getting a major boost from early promotions by retailers looking to take advantage of people hunkered down in their homes during the COVID-19 pandemic, according to Adobe Analytics.

Adobe had expected that growth to happen over two years instead of a single year. Adobe said growth last year was 13%.

November and December will turn into “Cyber Months,” thanks to an early start to the promotional season, as opposed to the traditional “Cyber Week,” which is the highly promotional period around Thanksgiving, Adobe said in a report.


Back to Latest