It was marketed as a scheme to help consumers support British dairy farmers.

But it has now emerged that more than three quarters of the proceeds from the ‘Milk for Farmers’ venture are in fact destined for the pockets of foreign milk producers.

The milk cartons sold under the initiative are branded with a Union flag, giving customers the impression the money they spend on their daily pint goes to supporting British producers.

Morrisons and Asda both run similar ventures under which part of price paid by customers goes to producers operating with the Arla dairy farmers co-operative.

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