Walmart entered the beef industry in 2019 in order to offer responsibly raised, “steakhouse quality” meats under its own supply chain operations. Now the retailer is taking the next step by bringing that supply under a new house brand.

Walmart’s McClaren Farms line is produced in partnership with Bob McClaren of Prime Pursuits, which is linked to Texas beef producer 44 Farms. In the announcement from 2019, Walmart said it’s also working with Texas-based Mc6 Cattle Feeders, Kansas-based Creekstone Farms and Georgia-based FPL Food.

In January 2020, Walmart said it opened its first facility to support its beef supply chain with a 201,000-square-foot production house in Georgia operated by FPL Food.

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