Wendy’s opened a restaurant on a street corner in Reading, U.K., on Wednesday, an event that marked the company’s return to a country it had left just more than two decades ago.

It also marks the company’s renewed commitment to international growth. Wendy’s, which has successfully added breakfast in the U.S. and is implementing new technology in its restaurants, hopes to join rivals McDonald’s and Burger King as being omnipresent around the world.

The United Kingdom is an obvious beachhead. The company believes it could build 400 locations in the country, making this location particularly important—though it has four more locations planned to open this year.


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