Shares in Wendy’s stock soared more than 25% Tuesday, hitting an all-time high, thanks entirely to Reddit.

The Dublin, Ohio-based burger chain became a “meme stock” similar to companies like the gaming retailer GameStop and the movie theater chain AMC.

Meme stocks are subject to excessive trading by retail investors who peruse Internet forums or social media, notably the Reddit forum r/wallstreetbets, whose followers have pushed various stocks—like Tesla, for instance—to stratospheric highs.

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