With consumers stuck at home ordering pizza, you might think Pizza Hut’s sales would be soaring.
Since the start of the coronavirus pandemic, pizza makers that have their delivery game in place and digital assets in order have seen big gains. Pizza Hut’s U.S. business has benefited from the trend, but the 60-year-old brand known for its dine-in restaurants still faces significant challenges, according to analysts.
In 2017, Domino’s overtook Pizza Hut as the largest pizza chain by global sales. In July 2020, Pizza Hut’s largest U.S. franchisee, NPC International, filed for Chapter 11 bankruptcy protection after struggling under the burden of $1 billion in debt.